Though we'll have to wait a few more months to hear the official statistics about plastic surgery in 2013, we have reason to believe that the numbers will only continue to rise. In 2012, reports showed a 5% increase in surgical and minimally invasive procedures performed in the United States, as well as a 1% increase in reconstructive procedures. As we head into 2014, the industry is anticipating another similar increase.
In the last few years there has been an increase in demand for all types of breast-related procedures. Augmentation and lifts have both been popular for women of all ages, and many patients have found that it makes sense to supplement their breast enhancement surgery with an additional procedure such as liposuction. Breast reduction for both women and men saw a noticeable increase in 2012. We expect those numbers to see double-digit growth in the coming year as more attention is given to gynecomastia, which is an enlargement in breast tissue in males.
Facial rejuvenation procedures have also been popular, with Botox and other injectables offering solutions to women and men who may not want to undergo more invasive plastic surgery procedures. These non-surgical injections offer noticeable results, and provide patients with an opportunity achieve their goals without undergoing more invasive procedures.